Persona: Lisa

Name: Lisa, 32

Neighborhood: Lives in Hyde Park, works downtown

Destination: Lavomatic for lunch

Lisa drives from Hyde Park everyday and has to pay to park in a garage near her work. It is a waste of time and money to drive anywhere for lunch. She would have to find new parking at her lunch destination, then pay to re-park her car back in the garage near work. To avoid the hassle, Lisa chooses to walk a couple blocks to the nearest streetcar stop, hop on for a quick ride up the street, then hop off and walk just a few feet to her favorite lunch spot, Lavomatic.

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